adapting for success Halve, Anand Bhaskar 1955- creator text New Delhi Sage Publications 2012 monographic xvii,168p. ill. 24cm(pbk) Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury’s dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there’s lifebuoy, there’s health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. by Anand Halve Includes bibliographical references Brand name products India Branding (Marketing) India Consumers’ preferences India 658.827 9788132107156 BAC-EN21 /ENG-104815 Aakar/Ven dpl DBAD/PUB 20210811160333.0