01469nam a22002657a 4500 63519 63519 20210811160333.0 BAC-EN21 /ENG-104815 9788132107156 395.00 EN-88348 Aakar/Ven dpl DBAD/PUB 658.827 Halve, Anand Bhaskar, 1955- Darwin’s brands : adapting for success / by Anand Halve New Delhi Sage Publications 2012 B1/I-1 Mohan Cooperative Industrial Area, Mathura Road New Delhi 110044 xvii,168p. ill. 24cm(pbk) Includes bibliographical references Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury’s dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there’s lifebuoy, there’s health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. Brand name products India. Branding (Marketing) India. Consumers’ preferences India. ddc EN 658.827 HAL 0 0 ddc 0 1 NFIC DBAD DBAD 2012-02-27 DBAD/PUB 395.00 0 658.827 HAL EN-88348 2012-02-27 00:00:00 1 395.00 EN