TY  - GEN
AU  - Johansson, Johny K. 
TI  - global marketing: foreign entry, local marketing and global management 
SN  - 9780070667082
U1  - 658.81 
PY  - 2008///
CY  - New  Delhi
PB  - Tata McGraw-Hill Publishing
N1  - including appendix & index
ER  -