TY - BOOK AU - Sander,Peter J. TI - What would Steve Jobs do?: how the Steve Jobs way can inspire to think differently and win SN - 9781259005428 U1 - 658.401 23 PY - 2012/// CY - New Delhi PB - Tata McGraw-Hill KW - Jobs, Steve, KW - Apple Computer, Inc KW - Management KW - Leadership KW - Creative thinking N1 - Includes index; Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand ER -