how the Steve Jobs way can inspire to think differently and win Sander, Peter J. creator text New Delhi Tata McGraw-Hill c2012 monographic xx,215p. 22cm(pbk) Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand. by Peter Sander Includes index Jobs, Steve 1955-2011 Apple Computer, Inc. Management Leadership Creative thinking 658.401 9781259005428 1259005429 ENG-104732 DBAD/PUB Virtuous Pub/Ven 20130924154951.0