TY  - BOOK
AU  - Gupta,Nitish Rai
TI  - The 7 principles of brand management
SN  - 9780070680906
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill
N1  - Includes bibliographical references and index
ER  -