TY  - BOOK
AU  - Phatak, Yogeshwari
AU  - Jaroliya, Deepak
TI  - Value creation for competitive differentiation: emerging trends in HRM and marketing 
SN  - 9788174469281
PY  - 2011///
CY  - New Delhi
PB  - Excel Books
N1  - Includes bibliographical references
ER  -