TY  - BOOK
AU  - Dasgupta,Sanjukta
AU  - Sinha,Dipankar
AU  - Chakravarti,Sudeshna
TI  - Media, gender, and popular culture in India: tracking change and continuity 
SN  - 9788132107293 
U1  - 302.230954 23
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications
KW  - Popular culture
KW  - 21st century
KW  - Mass media and culture
KW  - India
KW  - Sex role in mass media
KW  - Social life and customs
N1  - Includes bibliographical references and index; Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors
ER  -