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  <titleInfo>
    <title>Media, gender, and popular culture in India</title>
    <subTitle>tracking change and continuity</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Dasgupta, Sanjukta</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Sinha, Dipankar</namePart>
  </name>
  <name type="personal">
    <namePart>Chakravarti, Sudeshna</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>217p. 23cm(Hb)</extent>
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  <tableOfContents>Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.</tableOfContents>
  <note type="statement of responsibility">by Sanjukta Dasgupta, Dipankar Sinha [and] Sudeshna Chakravarti</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Popular culture</topic>
    <temporal>21st century</temporal>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and culture</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Sex role in mass media</topic>
  </subject>
  <subject authority="lcsh">
    <geographic>India</geographic>
    <topic>Social life and customs</topic>
    <temporal>21st century</temporal>
  </subject>
  <classification authority="ddc" edition="23">302.230954</classification>
  <identifier type="isbn">9788132107293 </identifier>
  <identifier type="lccn">ENG-104413</identifier>
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