TY  - GEN
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 0070667063
U1  - 658.802 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
N1  - Includes index
ER  -