TY  - BOOK
AU  - Gupta, C. B.
TI  - Advertising and personal selling
SN  - 9788180548581
U1  - 659.1 
PY  - 2012///(repr.)
CY  - New  Delhi
PB  - Sultan Chand 
N1  - includes bibliographical references
N2  - 13-14EN
ER  -