TY  - BOOK
AU  - Rix,Peter
TI  - Marketing: a practical approach 
SN  - 9780071333672
U1  - 658.8 
PY  - 2011///
CY  - New  Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Textbooks
N1  - Includes index
ER  -