TY  - BOOK
AU  - Makkar,Urvashi
AU  - Makkar, Harinder Kumar
TI  - Customer relationship management
SN  - 9780071333313
U1  - 658.812 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Customer relations
N1  - Includes index
ER  -