an innovative method for presenting, persuading and winning the deal Klaff, Oren creator text New Delhi Tata McGraw-Hill c2011 monographic vii,225 p. 24cm (pbk) The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game. by Oren Klaff Includes index. Sales presentations Business presentations Persuasion (Psychology) Business communication 658.452 9780071332484 0071332480 ENG-104176 B-459126 DBAD/PUB Allied Pub/Ven 20111122170143.0