TY  - BOOK
AU  - Boatwright,Peter
AU  - Cagan,Jonathan
TI  - Built to love: creating products that captivate customers 
SN  - 9780071321112
U1  - 658.575 22
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - New products
KW  - Product management
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -