01222nam a22003017a 4500 20111122145655.0 111122t xxu||||| |||| 00| 0 eng d ENG-104171 9780071321112 550.00 007132111x 550.00 EN-87704 DBAD/PUB DPL Eng 658.575 22 Boatwright, Peter 36032 Built to love : creating products that captivate customers / by Peter Boatwright [and] Jonathan Cagan New Delhi Tata McGraw Hill 2011 7 West Patel Nagar New Delhi 110008 xiii,169p. : ill. 23cm(pbk) Includes bibliographical references and index. New products. 36033 Product management. 36034 Customer relations Management. 36035 Cagan, Jonathan 1961- 36036 ddc EN 658.4575 BOA 58620 58620 0 0 ddc 0 1 NFIC DBAD DBAD 2011-11-22 DBAD/PUB 550.00 0 658.4575 BOA EN-87704 2011-11-22 00:00:00 1 550.00 2011-11-22 EN