TY  - BOOK
AU  - Diermeier,Daniel
TI  - Reputation rules: strategies for building your company's most valuable asset 
SN  - 9781259002939
U1  - 659.2 22
PY  - 2011///
CY  - New  Delhi
PB  - Tata McGraw-Hill
KW  - Corporations
KW  - Finance
KW  - Risk management
N1  - Includes bibliographical references (p. 253-290) and index; Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities
ER  -