strategies for building your company's most valuable asset Diermeier, Daniel creator text New Delhi Tata McGraw-Hill c2011 monographic xviii, 295p. : ill. 24cm (pbk) Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities. by Daniel Diermeier Includes bibliographical references (p. 253-290) and index. Corporations Finance Risk management 659.2 9781259002939 1259002934 ENG-104138 B-464021 DBAD/PUB Allied Pub/Ven 20111117142424.0