02153nam a22003017a 4500 20111117142424.0 ENG-104138 B-464021 9781259002939 450.00 1259002934 450.00 EN-87671 B-464021 DBAD/PUB Allied Pub/Ven 659.2 22 Diermeier, Daniel 47657 Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier New Delhi Tata McGraw-Hill c2011. 7 West Patel Nagar New Delhi 110008 xviii, 295p. : ill. 24cm (pbk) Includes bibliographical references (p. 253-290) and index. Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities. Corporations Finance. 47658 Risk management. 47659 ddc EN 659.2 DIE 58490 58490 0 0 ddc 0 1 NFIC DBAD DBAD 2011-11-17 DBAD/PUB 450.00 0 659.2 DIE EN-87671 2011-11-17 00:00:00 1 450.00 2011-11-17 EN 0 0 0 0 NFIC L L 2012-05-22 Allied Pub/1984/13.02.2012/27/18.01.2012/21.02.2012 450.00 5 5 659.2 DIE B-464021 2023-10-31 00:00:00 2023-09-29 1 450.00 2012-05-22 EN