how to win in a world where consumers are creators Rosenbaum, Steven C. creator text New Delhi Tata McGraw-Hill c2011 monographic xiv, 284 p. 24cm (pbk) by Steven Rosenbaum Includes index. Online social networks Market segmentation Management 658.802 9781259003967 1259003965 ENG-104135 B-457267 DBAD/PUB K.K.Pub/Ven 20111117121027.0