TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
TI  - Marketing mangement
SN  - 97831716830
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kinderdley
KW  - Marketing --Management
N1  - Includes glossary of index
ER  -