<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing mangement</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Keller, Kevin Lane</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Dorling Kinderdley</publisher>
    <dateIssued>2009</dateIssued>
    <edition>13th ed.</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>Various pagings  28 cm (pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Philip Kotler[and]  Kevin Lane Keller</note>
  <note>Includes glossary of index </note>
  <subject>
    <topic/>
  </subject>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">97831716830</identifier>
  <identifier type="isbn">9780136009986</identifier>
  <identifier type="lccn">G-001490</identifier>
  <identifier type="stock number">gift</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">dpl</recordContentSource>
    <recordCreationDate encoding="marc">081008</recordCreationDate>
    <recordChangeDate encoding="iso8601">20081008110214.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">English </languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
