02117nam a22003017a 4500 20110913112436.0 110913t xxu||||| |||| 00| 0 eng d ENG-103668 9788132105763 795.00 EN-87201 DBAD/PUB DPL Eng 306.0954 22 Locating cultural change : theory, method, process / edited by Partha Pratim Basu [and] Ipshita Chanda New Delhi SAGE Publications 2011. B1/I-1, Mohan Cooperative Industrial Area, Mathura Road New Delhi 110044 vi,279p. 22cm (Hb) Includes bibliographical references and index. Introduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan. Social change India. 34699 Popular culture India. 34700 India Social conditions. 1549 Basu, Partha Pratim 1961- 34701 Chanda, Ipsita 34702 ddc EN 306.0954 LOC 56554 56554 0 0 ddc 0 1 NFIC DBAD DBAD 2011-09-13 DBAD/PUB 795.00 0 306.0954 LOC EN-87201 2011-09-13 00:00:00 1 795.00 2011-09-13 EN