01775nam a22002537a 450000500170000000800410001701000150005802000270007303500130010003700130011304000130012608200170013924501100015626000400026627000790030630000240038550000510040950509270046065000260138765000280141365100300144170000310147170000190150220110913112436.0110913t        xxu||||| |||| 00| 0 eng d  aENG-103668  a9788132105763 c795.00  aEN-87201  bDBAD/PUB  aDPLbEng00a306.095422200aLocating cultural change :btheory, method, process /cedited by Partha Pratim Basu [and]  Ipshita Chanda  aNew DelhibSAGE Publicationsc2011.  aB1/I-1, Mohan Cooperative Industrial Area, Mathura RoadbNew Delhie110044  avi,279p.c22cm (Hb)  aIncludes bibliographical references and index.0 aIntroduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan. 0aSocial changezIndia. 0aPopular culturezIndia. 0aIndiaxSocial conditions.1 aBasu, Partha Pratimd1961-1 aChanda, Ipsita