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  <titleInfo>
    <title>Marketing efficiency and marketing channels</title>
    <subTitle> an analytical perspective of a less developed region</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Basu, Jyotish Prakash.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Kolkata</placeTerm>
    </place>
    <publisher>Minerva Associates (Publications)</publisher>
    <dateIssued>2008</dateIssued>
    <edition>2nd ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>284p. 22 cm (Hb)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Jyotish Prakash Basu.</note>
  <note>Includes bibliographical references and index</note>
  <subject>
    <topic>Marketing channels</topic>
  </subject>
  <subject>
    <topic>Potato industry</topic>
  </subject>
  <subject>
    <topic>Potatoes--Marketing</topic>
  </subject>
  <subject>
    <topic/>
    <geographic>India--Hugli (District)</geographic>
  </subject>
  <classification authority="ddc">381.41521095414</classification>
  <identifier type="isbn">9788190914512</identifier>
  <identifier type="lccn">G-001416</identifier>
  <identifier type="stock number">SRD</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20110906144514.0</recordChangeDate>
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