new tasks and responsibilities Vilanilam, John V. creator text New Delhi SAGE Publications 2011 monographic xvii,291p. 22cm (pbk) A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication. by J.V.Vilanilam Includes bibliographical references and index Public relations India 659.20954 9788132106296 ENG-103607 B-459290-299 DBAD/PUB Allied Pub/Ven 20110905102954.0