TY  - BOOK
AU  - Tailor, R. K.
AU  - Tailor, Sunita
TI  - Advertising: modern concepts, principles & methods 
SN  - 9788179103142
U1  - 659.1 
PY  - 2010///
CY  - Jaipur
PB  - Aavishkar Publishers 
N1  - Includes bibliographical references
ER  -