TY  - GEN
AU  - Gupta,I.L.
AU  - Mittal, Arun
TI  - Advertising and media management: for sixth semester, BBM Bangalore Universty 
U1  - 659.1068 
PY  - 2007///
CY  - Mumbai
PB  - Himalaya Publishing House
N1  - Includes index
ER  -