00553    a2200169   4500010001400000020001100014035001300025037001500038082001300053100001600066245011800082260004400200270008200244300002100326500001900347700001700366  aENG-86873  c110.00  aEN-70406  bDBAD / PUB14a659.10681 aGupta, I.L.1 aAdvertising and media management :cby I.L.Gupta [and] Arun Mittalbfor sixth semester, BBM Bangalore Universty /  aMumbaibHimalaya Publishing Housec2007  a"Ramdoot", Dr. Bhalerao Marg, GirgaonbMumbaie400 004cMah.mhimpub@vsnl.com  a188pc24cm (Pbk)  aIncludes index  aMittal, Arun