TY  - BOOK
AU  - Liker, Jeffrey K.
AU  - Ogden, Timothy N.
TI  - Toyota under fire: lessons for turning crisis into opportunity 
SN  - 9780071331869
U1  - 338.76292220952 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Corporate culture
KW  - Organizational effectiveness
KW  - Automobile industry and trade
N1  - Includes  index; The most admired company in the world -- The oil crisis and the great recession -- Toyota under fire : the recall crisis -- Response and the road to recovery -- Lessons
ER  -