TY  - BOOK
AU  - Crawford,  Merle
AU  - Di Benedetto, C. Anthony
TI  - New products management / 
SN  - 9780071332651
U1  - 658.575 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - New products
KW  - Management
N1  - Includes bibliographical references and index
ER  -