TY  - BOOK
AU  - Varnali, Kaan
AU  - Toker, Aysegul.
AU  - Yilmaz, Cengiz
TI  - Mobile marketing: fundamentals and strategy 
SN  - 9780071332507
U1  - 658.872 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Telemarketing
N1  - Includes bibliographical references and index; Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing
ER  -