01618nam a22003137a 4500 20110720161824.0 110720t xxu||||| |||| 00| 0 eng d ENG-103071 9780071332491 375.00 0071332499 375.00 EN-86604 DBAD/PUB DPL Eng 658.8 Sugiyama, Kotaro. 29762 The Dentsu way : by Kotaro Sugiyama [and] Tim Andree. secrets of cross switch marketing from the world's most innovative advertising agency / New Delhi Tata McGraw Hill 2011 7, West Petel Nagar New Delhi 110008 xxiv,310p.: 22cm.(pbk) ill. Includes bibliographical references and index The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch. Dentsū. 29771 Advertising agencies Japan 29772 Management. Marketing | Management. 29773 Advertising. 29774 29763 Andree, Tim ddc EN SUG 658.8 54119 54119 0 0 ddc 0 1 NFIC DBAD DBAD 2011-07-20 DBAD/PUB 375.00 0 658.8 SUG EN-86604 2011-07-20 00:00:00 1 375.00 2011-07-20 EN