TY  - BOOK
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets: a road map for organizational transformation 
SN  - 9788132105220
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Response Books
N1  - Includes bibliographical references and index
ER  -