TY  - BOOK
AU  - Gupta, C. B.
AU  - Nair, Ranjan N.
ED  - 
TI  - Marketing management
SN  - 9788180548529
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sultan Chand
N1  - Includes bibliographical references and index
ER  -