TY  - BOOK
AU  - Velayudhan, Sanal Kumar 
AU  - Sridhar, Guda 
TI  - Marketing to rural consumers: understanding and tapping rural market potential 
SN  - 9788174467201
U1  - 338.10173454 
PY  - 2009///
CY  - New Delhi 
PB  - Excel Boks
ER  -