Marketing to rural consumers
understanding and tapping rural market potential
Velayudhan, Sanal Kumar
Sridhar, Guda
text
New Delhi
Excel Boks
2009
monographic
vii,365 p. : 25cm (pbk) ill.
edited by Sanal Kumar Velayudhan [and] Guda Sridhar
338.10173454
9788174467201
ENG-102698 B-456916-920
DBAD / PUB
K.K.Pub/Ven
20110608103154.0