TY  - BOOK
AU  - Chitale, A. K.
AU  - Gupta, Ravi
ED  - 
ED  - 
TI  - Product policy and brand management: text and cases 
SN  - 9788120340756
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  -  
N1  - Includes index
ER  -