TY - BOOK AU - Idrees, Faheema AU - Kuthubudeen, T. M. ED - ED - TI - Contemporary marketing management: strategies and practices / SN - 9789380502465 U1 - 658.8068 PY - 2010/// CY - New Delhi PB - KW Publishers KW - Marketing KW - Management N1 - Includes bibliographical references and index ER -