TY  - BOOK
AU  - Brennan, Ross
AU  - Canning, Louise.
AU  - McDowell, Raymond.
TI  - Business-to-business marketing
T2  - Advanced marketing series
SN  - 9788132107460
U1  - 658.804 
PY  - 2011///
CY  - New Delhi 
PB  - SAGE Publications 
KW  - Industrial marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -