TY  - BOOK
AU  - Axelrod, Alan
TI  - Getting your way every day :: mastering the lost art of pure persuasion 
SN  - 9788120343184
U1  - 153.852 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  - Persuasion (Psychology)
KW  - Rhetoric
KW  - Influence (Psychology)
KW  - Business communication
N1  - Includes  index; Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light
ER  -