mastering the lost art of pure persuasion Axelrod, Alan 1952- creator text xxu New Delhi PHI Learning 2011 monographic eng

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vii, 293 p. 24cm (pbk) Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. by Alan Axelrod Includes index Persuasion (Psychology) Rhetoric Influence (Psychology) Business communication 153.852 9788120343184 ENG-102559 DBAD / PUB DPL 110607 20110607110824.0 ENG