01620nam a22002897a 4500 20110607110824.0 110607t xxu||||| |||| 00| 0 eng d ENG-102559 9788120343184 325.00 EN-86092 DBAD / PUB DPL ENG 153.852 Axelrod, Alan 28467 1952- Getting your way every day : / by Alan Axelrod mastering the lost art of pure persuasion / New Delhi PHI Learning 2011 M-97, Connaught Circus New Delhi 110001 vii, 293 p. 24cm (pbk) Includes index Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. Persuasion (Psychology) 28482 Rhetoric 28483 Influence (Psychology) 28484 Business communication 28485 ddc EN 153.852 AXE 52768 52768 0 0 ddc 0 1 NFIC DBAD DBAD 2011-06-07 DBAD/PUB 325.00 0 153.852 AXE EN-86092 2011-06-07 00:00:00 1 325.00 2011-06-07 EN