01346nam a22002537a 450000500170000000800410001701000150005802000260007303500130009903700150011204000130012708200120014010000250015224500980017726000340027527000460030930000290035550000200038450505930040465000280099765000130102565000270103865000270106520110607110824.0110607t        xxu||||| |||| 00| 0 eng d  aENG-102559  a9788120343184c325.00  aEN-86092  bDBAD / PUB  aDPLbENG  a153.852  aAxelrod, Aland1952-  aGetting your way every day : /cby  Alan Axelrodbmastering the lost art of pure persuasion /  aNew DelhibPHI Learningc2011  aM-97, Connaught CircusbNew Delhie110001  avii, 293 p. c24cm (pbk)  aIncludes  index  aGet ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.  aPersuasion (Psychology)  aRhetoric  aInfluence (Psychology)  aBusiness communication