TY  - BOOK
AU  - Parameswaran, M.G.
AU  - Medh, Kinjal
TI  - FCB-Ulka brand building advertising: concepts and cases :case book II 
SN  - 9780070707139
U1  - 659.10954 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Advertising--Brand name products
KW  - India
N1  - Includes bibliographical references
ER  -