The lessons and best practices from the world's greatest companies Bennett, Anthony G. text xxu New Delhi Tata McGraw-Hill c2010 monographic eng

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xv, 464 p. : ill. 24 cm (pbk) Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing. edited by Anthony G. Bennett Includes bibliographical references and index. Marketing Case studies 658.8 9780071067645 0071067647 ENG-102074 DBAD/PUB dpl 110303 20110303104624.0 Eng