01657nam a22002777a 4500 20110303104624.0 110303t xxu||||| |||| 00| 0 eng d ENG-102074 9780071067645 595.00 0071067647 595.00 EN-85607 DBAD/PUB dpl Eng 658.8 The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett New Delhi Tata McGraw-Hill c2010 7, West Patel Nagar New Delhi 110008 xv, 464 p. : ill. 24 cm (pbk) Includes bibliographical references and index. Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing. Marketing Case studies. 26374 Bennett, Anthony G. 26375 ddc EN 658.8 BIG 50861 50861 0 0 ddc 0 1 NFIC DBAD DBAD 2011-03-03 DBAD/PUB 595.00 0 658.8 BIG EN-85607 2011-03-03 00:00:00 1 595.00 2011-03-03 EN