The big book of marketing : lessons and best practices from the world's greatest companies - Bennett, Anthony G. (New Delhi Tata McGraw-Hill, 2010)
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
Includes bibliographical references and index.
Keywords: Marketing -- Case studies