TY  - BOOK
AU  - Kapoor, Ramneek
AU  - Paul, Justin
AU  - Halder, Biplab
TI  - Services marketing: concepts & practices 
SN  - 9780070700697
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill 
N1  - Includes  index
ER  -