01576nam a22002897a 4500 20110125105638.0 110125t xxu||||| |||| 00| 0 eng d ENG-101949 9788132103127 450.00 EN-85482 DBAD/PUB dpl Eng 658.812 22 Mahajan, Gautam 1946- 25549 Total customer value management : transforming business thinking / by Gautam Mahajan New Delhi Response Books 2011 B1/I-1 Mohan Cooperative Industrial Area, Mathura Road New Delhi 110044 xx,326p. 22cm (pbk) Includes index Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products. Relationship marketing. 25550 Customer relations. 25551 Total quality management. 25552 ddc EN 658.812 MAH 50072 50072 0 0 ddc 0 1 NFIC DBAD DBAD 2011-01-25 DBAD/PUB 450.00 0 658.812 MAH EN-85482 2011-01-25 00:00:00 1 450.00 2011-01-25 EN